We’re excited to announce our venture with Nesti Community (“Nesti”), an early-stage social startup focused on strengthening parent belonging. As one of the first advisory-led ventures of Noaur Ventures, we’re partnering with Nesti on its commercialization journey, validating the concept and building a strong foundation for growth.
During Spring 2026, Noaur is supporting Nesti through its pilot and proof-of-concept phase. Led by CEO Katariina Koski and her team, Nesti is building a platform that helps parents find peer support in their local communities, strengthening everyday connection and a sense of belonging.
As part of the collaboration, Noaur is expanding Nesti’s reach by testing the concept in the Turku area, alongside its ongoing Helsinki pilot. This dual-market approach is designed to accelerate learning and generate clearer insights for the next phase of commercialization.
Amanda Aaltonen, CEO of Noaur, is acting as the main partner from Noaur, bringing early-stage startup and commercialization expertise to help structure the pilot, broaden reach, and ensure the results translate into actionable next steps.
Through the Noaur Ventures approach, Nesti also receives sparring in technical development and legal considerations, supporting the team in building a solid and scalable foundation from the very beginning.
PROJECT INFO
- Noaur Ventures Model: Advisory-Led Venture
- Focus Area: Early-Stage Commercialization
- Industry: Social / Parenting
- Stage: Proof of Concept
OUR SOLUTION
Nesti enters the pilot phase with a strong mission and a clearly defined problem to solve. At this stage, the key challenge isn’t building software—it’s validating demand, sharpening focus, and learning what truly matters before committing to an MVP. By partnering with Noaur Ventures, Nesti is gaining:
1. Clear commercial focus during the POC phase
We are helping Nesti prioritize the most critical assumptions to test, ensuring the team focuses on learning and validation rather than premature product development.
2. Faster and broader market testing
By expanding testing beyond Helsinki to the Turku area, Nesti is gathering insights from multiple local contexts, strengthening the reliability and relevance of the pilot results.
3. Practical guidance on early-stage marketing
We are working together on marketing direction, messaging, and experimentation—helping Nesti reach the right parents and understand what drives engagement and participation.
4. Data-driven foundations for future fundraising
A key part of the collaboration is ensuring the pilot generates the type of data investors expect at an early stage. If the proof of concept validates the need, Nesti is well positioned to move forward with confidence.
If you’re a parent looking to connect, you’re welcome to start booking playdates at www.nesticommunity.com
If you’re an early-stage founder exploring how to turn an idea or proof of concept into a validated path toward an MVP, learn more about how we partner through Noaur Ventures here.
